The Dear British Gas, you made me feel like I’m going (considerably more) insane.

Paul Wilshaw
3 min readJan 10, 2017

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A story of shitty UX in action.

The British Gas online portal

Dear British Gas online team

I am trying to book an engineer visit to service my boiler

In My Account there is no option

This raises my question do I actually have HomeCare

I should do I only received a postcard telling me to book in an annual service recently

Right I got and open the horrendously outdated looking iPhone app please for the sake of everyone update this to iOS 7 styles rather than the now really old skeuomorphic 3D button styles yes that was about 3 years ago now

OK back to the story so when logging into the app I try to book a engineer visit

Hmm I have a message that I dont have HomeCare Okay perhaps I am loosing it and I actually dont have HomeCare

Right let me try and buy HomeCare for my home
Ooooh you have an offer for free Hive lights

Yes More shit I can ask Alexa to do for me I do love a bit of IoT

Oh OK now I have a message that I am already a HomeCare customer

Hmm this doesnt seem to stack up somehow
Some online services are telling me that I have an account and others are telling that I do not

Either I am loosing my tiny fucking mind here or something is wrong

OK let me check I’m using the right email address

Lets just do a search for British Gas in my email history

Ahh yes its the right email address OK I think this is you and not me

Phew one less trip to the doctors to get my mental health rectified there

OK so I slept on this thinking it could be something to do with a change request going in at the time of my log in

Oh dear nope its still you

Oh and another thing in your online account portal its looking a lot nicer btw good job there

It’s really hard to find HomeCare Sell it to me if I don’t have it promote it Its a great product

Youre selling me a Hive thermostat there sorry I already have Nest when Hive was a horrible looking product

You tell me that I am on a waiting list for a Smart Meter whoop
Actually though that’s a massive waste of screen real estate I cared when I thought I was going to get one now not so much well not at all if I am being honest

Can I make a suggestion Have a list of my products what I have and what I dont I feel like youve dumbed it down too much

Did you do some UX testing with your customers

OK I seem to keep going in circles with this boiler service thing Please would you mind looking into fixing it

Oh and another thing why can I not use punctuation insert question mark

I do understand the SQL injection thing but come on let me have basic punctuation pretty please

I wasnt told about not typing special characters and now my browser has lots of horrible red wriggly lines under lots of words Google probably thinks I hate grammar by now and added it to my online search history To add insult I now feel like I read The Sun newspaper everyday insert face slap emoji

None of this information was loaded upfront and I then spent another 10 minutes editing my letter to you I do hate wasting my time like this

Perhaps I should have just joined the call queue like everyone else but dont you want to stop this doesnt it cost you about two pounds more per minute to answer phone calls that could be fixed with a few lines of HTML

Many thanks

Paul Wilshaw
UX UI AI ID expert

Shitty error messages, please, please, please stop them.

Yes I did go back and take out all those commas, full stops and nice things like that that probalby . I’ve left it as I sent it for your partial enjoyment.

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Paul Wilshaw
Paul Wilshaw

Written by Paul Wilshaw

INNOVATOR | DESIGN THINKER | EXPERIENCE EXPERT | FUTURE GAZER | TECHNOLOGY AMBASSADOR | SPEAKER 👨‍💻 👨‍🔬 👨‍🚀 👨‍🎨 👨‍🏫 🧙‍♂️

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